MHACKS X

2017

Fall 2017 was the tenth bi-annual hackathon at the University of Michigan. As part of the design team, I worked on the website design and logo design. MHack's origin logo (see below) has had a presence in all the previous iterations -- for my initial drafts, I considered severing that tie and going in a completely new direction. 

 
 
Original Logo for M

Original Logo for M

mx1.png
mx2.png
mx3.png
Above: initial explorations.

Above: initial explorations.

We eventually turned back to the original M shape to keep the branding related to years previous, however, I updated the outline to include the 'X,' effectively merging the two letters and using multiple gradients to dictate the reading order. 

I chose a high-contrast palette with glowing, vibrant colors. I used multiple transparencies to mimic the effect of light. The pinks and purples also subvert the traditional 'tech' colors, yet still give off a modern, clean energy. 

The inclusion of different opacities worked well in the web design's hierarchy. The brand was also extended to signage, stickers, t-shirts, and other swag items at the event. 

 
21994185_1617418221642183_5755364952685139078_o.jpg
21766344_1617420064975332_7895115095613662548_n.jpg
22007806_1617418408308831_6961008050252491590_n.jpg
21950990_1617421834975155_9219600130786391552_o.jpg
21992978_1617419298308742_4999494973800970043_o.jpg