Ambient Intelligence
2025
Conceptualize how AI-fueled, intent-focused interaction paradigms will transform our product portfolio
The teamJulia Lubarsky - Design Lead
Maksim Halubouski, Marion Hekeler, and myself - UX + Visual
DurationOngoing
OutcomeDefined a strategic vision that influences ongoing our AI strategy and secured buy-in from executives
Creating a shared vision
A group of 30+ curious designers from across our organization set out to explore the future of interaction paradigms.
While already reeling from quick advances in agentic AI, we had to ask ourselves: what comes next?
Phase 1: Diverge
We took 2 weeks to gather inspiration from anywhere and everywhere—movies, video games, articles, books, products in the wild. We filled a digital whiteboard full of tangents and thoughts and took turns sharing our ideas.
Phase 2: Converge
Patterns started to form. We clustered similar ideas together and had some semblance of “work groups” with whom we continued to explore our findings and narrow our focus.
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Prototypes
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🛠️ Prototypes 👩🏼💻
My work group was focused on navigation and information architecture. We framed our explorations on the following:
How might we make our product’s navigation more intent-based in order to narrow the user’s focus on what matters to them the most?
How might we seamlessly integrate navigation elements into natural language experiences?
How might we personalize the progressive disclosure of information?
Exploration highlights
HUD mixed with input bar
With voice and text inputs, we could replace traditional navigation with a head-up display that consolidates common tools.
AI cursor to dig into insights
The user is able to turn on a cursor to dig deeper into each specific elements on the screen, such as asking for insight or kicking off agentic flows.
Agent guided navigation
The agent would handle navigation and seamlessly pass users between experiences, all while determining the best modality for each task.
Documenting our work
We organized our explorations into digestible vignettes that product teams could adopt as they integrate AI and agentic flows across the portfolio.
Universal toolbar: Enables users to interact directly with the interface via chat, replacing or supplementing traditional navigation.
The toolbar understands the user’s intent and helps users dive deeper into their assets, configure custom views, and kickoff actions.
Agent identifies that more follow-up conversation is needed to complete the task and opens a panel to enable discussion.
Final considerations
We have continued to help product teams digest these explorations and advise on ways they can start including these concepts in their roadmaps. I’m excited to see these ideas come to life in future releases, especially as we lay the foundation with agentic experiences.